Professional marketing is the key to success in business and as such we ask Bloom members to consider the following best practices within their marketing materials: 

• Representative, high quality photos which accurately depict your current appearance, style and brand.
• High-quality, high-resolution images may require hiring a professional photographer.
• Ensure good copy and spelling. Use spell-checkers in all your applications. Check appropriate and non-discriminatory use of idioms and word etymology. When in doubt, share with colleagues before posting. 
• Speak to your targeted audience. 
• Consider the specific place in the buying cycle, for example seasons & holidays.
• Tell your story with customer-centric examples considering the client’s perspective, needs and desires. 
• Use meaningful content and images in interesting, varied ways to avoid becoming monotonous and over-saturating your image. 
• Employ a clear call-to-action. Know what you’re trying to achieve and ask for it. 
• Look for opportunities to parse into additional pieces for optimum use and visibility. 

We are a group of sex workers who are looking to build a network centred around strong business practices, mutual engagement and interaction. Therefore, a website is required and social media presence is strongly recommended to ensure all members are equally supporting one another.

• Note on cross promotion; this is up to personal discretion & what you are comfortable interacting with, however, support/engagement is still necessary for all members. 

Public engagement on social media is one of the most important ways to create a solidified brand, and offers the opportunity to engage with potential clients and new business partners. When interacting on public forms or platforms it’s important to consider the impact of the following:

• Disrespecting the organization or its members online encourages others to follow suit, sowing division. Showing respect for everyone online goes a long way.  
• Provide the same discretion to others as we expect from clients. Doxxing clients or other workers (posting private information such as phone numbers, emails, photos, etc) is unprofessional and creates a legal risk on top of that.  
• Respecting how others run their own business is important and helps to avoid a ‘me or us versus them’ dynamic.  
• When acknowledging systemic issues within sex work it is important to do so in a way that still uplifts and validates sex work as a business and/or lifestyle.